Asher Yaron began his coffee odyssey more than 10 years ago experimenting and researching ways in which to make the Perfect Cup.
After a few years perfecting his Barista technique he reached a plateau and did not know what to try next. After discovering the benefits of drinking coffee that has been freshly roasted (for Espresso Asher’s definition of “freshly roasted” is coffee consumed within 24 hours after roasting), a whole new world opened up and Asher finally found the answers he had been searching for. His focus expanded to include all aspects of coffee, “from the cherry to the cup!”, growing, harvesting, roasting, and Barista training.
After several trips to Bali, Asher Yaron finally decided to move there and follow his desire to create a local, organic, sustainable business. Asher created F.R.E.A.K., that is, “Fresh Roasted Enak (delicious in Indonesian) Arabica from Kintamani,” which is involved in producing the best coffee possible, unimaginable to those who have never tried it! With F.R.E.A.K. Coffee, Asher has perfected a system that serves both the wholesale and retail customer, uses coffee in his Cafe’s that is always roasted within 24 hours, and has ZERO waste!
- By Places Bali
- Address: Jalan Silang Karang, Singekerta, Tebongkang Ubud Bali, Indonesia
- Email: firstname.lastname@example.org
- Website: www.freakcoffee.com